Link Trading - An Internet Marketing Strategy
To exchange links there are four "YOU MUSTS" that you must follow:
1. You must give your URL;
2. You must give the person you are exchanging links with a TITLE (preferrably keywords describing your blog) expecting that these are the words they will use as the title of the link;
3. You must give them a brief DESCRIPTION of your site - What is your blog about? (again using your main keywords); and finally
4. In return, you should expect the same three pieces of information from the other person.
Why does it have to be so complicated? Why can't you just say, "Hey, let's do a link exchange. I will put a link to your page on my site and you do the same for me?" Well, there are distinct reasons for this.
Now you may decide after reading this article that you're going to continue exchanging links the way you've been doing it. That is absolutely fine too. The idea here is to determine the level of importance you place on making money blogging. I myself have yet to apply what you are going to learn today to this blog (I call this my "test" blog), but will be doing so in the future. If you are trying to promote your blog by link exchanges, an excellent internet marketing tool, then look below.
Gail Hornback, owner of WebWorksAtHome.com, wrote an excellent article on the proper use of link trading as an internet marketing tool for your site. Among other thoughts she has about trading links she writes the following list of what-to-dos (If you see black font/parenthesis, this is information I have added):
If you have looked around this blog, you may have noticed that I have not properly "described" my links, nor have I asked for those I've exchanged links with to give me a description of their blogs. However, I do find this to be an awesome internet marketing strategy and will be implementing Gail Hornback's suggestions in the near future.If you are serious about promoting your site by trading links with other sites, then take the time to do it right.
1. Find sites that complement your site, and that you would feel confident in recommending to others. (Quite frankly, if a site doesn't meet the criteria that I want my visitors to look at, it won't stand a snowball's chance in the hot place of getting on my site! )
2. Contact the webmaster with a personal email, telling them about your site, and asking if they would be interested in trading links.
(In the case of a blog where you may not know the email adress of the owner, you might just leave a nice comment and request to exchange links.)
3. Ask them to write their own description of their site, as they would like it explained to your visitors.
4. Set up a page on your site for these links, and call it something BESIDES "link trades." Call it "Recommended sites", or anything creative that will tell your visitors that it is worth looking through. Because it IS worth looking through. You have chosen these sites specifically for a trade with your site! You are recommending them to your visitors!!!
(For Blogger blogs that don't have a categories section, you may just wish to put your links and a very short description of each in your sidebar or better yet, you can set up one blog entry just for link exchanges and put the permalink to that entry in your sidebar. Whenever you want to add a link, you can just access the post and update it.)
5. List each site name and their short description. ( Yup, you'll have to do this yourself, by hand, individually, one at a time!)
6. Strive to trade YOUR link exclusively with sites that use these same guidelines.
Your goal in every aspect of your e-business and website should be to give VALUE to your visitors. REAL VALUE! This method of trading links creates a much greater value for your visitors, not to mention the increased value of the link you have traded on the other end.
It always comes down to the same basic idea. The best results rarely come from the easiest method. Building a successful e-business will take work, which takes time. Looking for an automated business? Time to get over it. And get on with reality!
As a newbie to internet marketing, I had no idea descriptions were that important, but isn't it true that it adds weight to the links? Imagine if others linking to you had just the right description under your link to draw others to click into your blog. Wouldn't that create more valuable traffic to your site. Those clicking on your links would really want to see more about what your blog is all about.
What about you? What if you had an entire blog about gift baskets and you came across a company like GourmetGiftBaskets.com. This would be an excellent company to exchange links with. You know that their site complements yours, so it's a perfect fit.
If you feel intimidated about asking a company like this for a link exchange, but you still want to put their link on your page, you can easily look in their latest web release for a description of their site. There they say that their company offers the finest gift baskets appropriate for any day and any occasion. They also say that you can trust their company to delight the recipients of their gift baskets, because they are sending the best there is.
With all of that information, what description would you write? Under their link, I would write - "The finest gourmet food gift baskets for a variety of occasions."
I would love to hear from you, so please leave a comment! :-)
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