As you may know, I recently published a new website related to
tall ship models and I am now in the promotion stage. One of the strategies I am using for promotional purposes is link exchanging. I've written many articles in this blog about link exchanging, but I have grown in my knowledge and am becoming more and more clear on the right way to exchange links as opposed to the wrong way.
"What do I mean," you may ask. Well, there is a wrong way, believe it or not. Some have the understanding that it does not matter where you get your inbound links (links to your website) from. Exchanging links with anyone is a good thing. This is not true. It is frowned upon in the SEO community at large and search engines hate it. The idea behind link exchanging is to get quality inbound links. How do you do this?
Think about your website. It should be relatively focussed on one type product or service. For example, you don't want a website that sells inflatable boats also selling something as unrelated as toilet bowl cleaners. They are just not in the same category and will in essence confuse search engines. The same is true in relation to obtaining inbound links.
You've been to popular stores like Target and Walmart, right. How are their products organized when you walk in the store? They are categorized so that they give the visitor the best shopping experience, right? Well when requesting link exchanges, you want links that would be most beneficial to your visitors. You want links to websites that are related to yours. You want links that your visitors will find useful. The more relevant the website that links to you is, the better. In fact, some suggest even linking to your competitors. Say it isn't so!
Well, which websites can be more relevant to yours than your competitors. I have seen a twist to this in that one can exchange links with a site that may have similar products, but a different market (i.e. USA vs. International, non USA websites). This is more to my liking and is something I am pursuing.
The bottom line is to link to sites related to your site. Don't just go out there and request links to every Tom, Dick and Harry website. It should not be done that way! The products/services do not have to be the same, just related. For example, my model ship site sells
model ship display cases and I linked to a site that sells Plexiglas cleaner. The display cases are made of solid wood and plexiglas, so the fit was perfect. See what I mean?
So, what do you think about link exchanging with the competition.
Labels: link exchange, SEO
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